The prize for a news story you’d swear was fake is a report that cereal maker Kellogg’s is testing a system to apply its logo to individual corn flakes in the United Kingdom. In announcing the program on its UK Twitter stream, the company said, “Now you’ll always be able to tell your Corn Flakes […]
Ads are supposed to provide information to consumers that will sway them to buy products or services. Consider a recent Ralph Lauren ad a big FAIL in that department. The company’s reaction to criticism, however, did reveal something useful: they don’t get it. It all started, according to a recent ABC story, when PhotoShop Disasters […]
“Content drives action.”
— David Meerman Scott, author, The New Rules of Marketing & PR (1961 – )
“When you cannot make up your mind which of two evenly balanced courses of action you should take, choose the bolder.”
— Field Marshal William J. Slim, Governor-General of Australia (1891 – 1970)
“Happiness is dog-shaped, I say.”
— Chapman Pincher, writer (1914 – )
