If this video is any indication, Adobe’s Marketing Cloud might be able to kick some serious Google Analytics tail. The video portrays the frenetic, rudderless enthusiasm many marketers and companies show for the next new thing, and makes the point that it helps to know why you’re doing what you’re doing. And it’s funny. In […]

Is it possible that someday we’ll look back wistfully at the age of Facebook and fondly recall when we were “friends” with everyone on the playground, even the smelly kids? As we await our Google+ invitations, the world shifts. Facebook has made us more like those guys were at the end of The Breakfast Club, […]

Adam L. Penenberg’s new book, Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves, has me thinking that no matter the medium, one too often ignored maxim remains the same: it’s not about you (or your service or product), it’s about them. Penenberg chose to illustrate his definition of a viral loop, […]

This isn’t the monthly Facebook-has-jumped-the-shark warning that people post in seeming anticipation. But with all the discussion of privacy concerns in light of Facebook’s last round of “upgrades,” I am wondering if it’s all gone too far. And I’m not talking about invasions of privacy. It’s not just the privacy concerns, which almost block out […]

I’m stuck and I need some feedback. How do you feel about asking for recommendations on LinkedIn? I have recommended a few people, most spontaneously, just because it’s fun to get to tell others how great you think someone else is. I have also been asked for a recommendation, and was pleased to provide it, […]

One of the concepts introduced during the 60SecondMarketer’s online social media roundtable I recently attended was the Gartner Hype Cycle. Developed by Gartner Research for nearly every industry, the hype cycle helps marketers decide where a technology falls in its lifespan and time their efforts accordingly. There are five phases: Technology Trigger: A potential technology […]

I’ve been listening to the free Marc Maron podcast since it started a few weeks ago. Maron, a former member of Air America’s “Morning Sedition” show, interviews other comedians and provides general commentary on subjects ranging, so far, from Whole Foods to Facebook. And his comments about Facebook have me thinking. Even though I’ve been […]