When the #OccupyWallStreet protestors get tired of the financial district, they can always hoof it over to Madison Avenue, where in one of life’s little ironies, Advertising Week is kicking off. Even as runaway greed is lambasted on Wall Street, festering consumerism is encouraged at the eighth annual seminar/festival/networking event for more than 70,000 advertising […]
Adam L. Penenberg’s new book, Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves, has me thinking that no matter the medium, one too often ignored maxim remains the same: it’s not about you (or your service or product), it’s about them. Penenberg chose to illustrate his definition of a viral loop, […]
“Content drives action.”
— David Meerman Scott, author, The New Rules of Marketing & PR (1961 – )
“When you cannot make up your mind which of two evenly balanced courses of action you should take, choose the bolder.”
— Field Marshal William J. Slim, Governor-General of Australia (1891 – 1970)
“Happiness is dog-shaped, I say.”
— Chapman Pincher, writer (1914 – )
