While messaging is messaging, there are areas where we have particular experience and expertise.
Financial services — Compliance issues, over-promising, understanding people’s goals and fears…financial services can be a different animal to advertise. Our clients include financial advisors, credit unions, community banks, and insurance professionals. We know this market.
- Seal Financial Services brochure
- Herbie Wiles Insurance Agency “Getting Started” Guide
- Duval Federal Credit Union newsletter
- Duval Federal Credit Union services guide
- ArtBreakers event poster
- Florida Community College “Gifts & Givers” donor recognition newsletter
- St. Johns County Council on Aging annual report
- St. Johns County Council on Aging “Riverhouse” donor brochure
Health care providers — Nobody looks forward to using health care services but when they must, patients want confidence, optimism, and most of all, competence. We’ve helped hospitals, doctors, dentists, chiropractors, and even massage therapists and alternative practitioners promote their services and practices.
Education, non-profits, and capital campaigns — What’s more fulfilling than offering people the chance to change their lives for the better? We know, from our extensive experience with institutions and fund-raising, that people give for their reasons, and they are not necessarily the ones you think. Understanding motives of connection, visibility, legacy, service, and happiness let us help colleges and technical schools, social services agencies, and arts advocates.
Political campaigns — Now you’re talking fun! There’s nothing we enjoy more than helping good candidates gain office. It starts with knowing your district and speaking your constituents’ language about their issues. Communicating your strengths with wit, charm, and, when needed, grit is a skill most office-holders share. Well that, and a good agency producing effective direct mail, ads, signs, palm cards, and other collateral materials.
