Nothing quite sums up the differences between print and new media like the January 2010 cover of Golf Digest. Print — despite the likely fervent wishes to the contrary of the editors who came up with, “10 Tips Obama Can Take From Tiger” — is forever. The story is not available online but promises, “Writers […]

The four P’s of marketing are product, price, place (as in, where the product – or service – is available), and promotion. Marketers should have a role in designing the product, ostensibly because we know what the public wants. So who, I’m wondering, wants a cocktail carousel? Let’s look at the original product: a bottle […]

Everyone has their favorite time-waster web site, where they go to confirm the superiority of their personal tastes over others. People of Wal-Mart certainly springs to mind. But for a real look into the psyche of Americans, not to mention their living rooms, I love the Better Homes and Gardens “100 Days of Holidays,” where […]