Jeff Brooks always makes great points in his column for Fundraising Success magazine, but a recent column about how often an organization should ask for donations had several. And it looks like the best time to contact potential donors is… Any time. I’ve yet to find any evidence that asking donors less makes them more […]
The basic premise makes sense. Since, as the recent “beer summit” at the White House proved, people have strong associations with brands of beer, this preference must provide clues to personality. Even not drinking beer says something about you. Based on that idea, Mindset Media launched a survey designed to predict personality traits according to […]
“Content drives action.”
— David Meerman Scott, author, The New Rules of Marketing & PR (1961 – )
“When you cannot make up your mind which of two evenly balanced courses of action you should take, choose the bolder.”
— Field Marshal William J. Slim, Governor-General of Australia (1891 – 1970)
“Happiness is dog-shaped, I say.”
— Chapman Pincher, writer (1914 – )
